No, you didn’t read that wrong. AINT WET is a guerrilla marketing campaign for the rather bizarre clothing company of the same name run by one Abraham El Makaw. Over the last few months, we’ve come across a few of the signage he’s posted all over the city. His Instagram account, also the official AINT WET account, has a penchant for dead birds, dead fish, roaches, dead rats and marsupials, often smoking cigarettes amidst found trash. Nothing is beyond the limit, with two bottles of pee photographed to mark his 24 hours spent underground.
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